REFERRAL CHANNELS
Top Real Estate Agents are experiencing that between 60% and 85% of their total business is generated from referrals and repeat clients. Keeping that number in mind, here are a few strategies that BHHS California Realty | Perry Mundy Group can offer to increase your market and maximize referral opportunities. Referral marketing is a fairly straight forward idea. Let people know what you do, and that through the BHHS family of companies you can do it anywhere. However the true power of referrals in unleashed on your business when you strive to reach beyond a "Past Client" or "Sphere of Influence" campaign. Below are a few strategies that BHHS California Realty - Relo & Referral Services can help you incorporate into your business model to close more deals and build for "Forever Relationships".
OUTBOUND REFERRALS
Expand your geographic market without leaving your town!
INBOUND REFERRALS
Quality Buyer & Seller Leads Delivered!
A Broker to Broker referral channel is step one in building any kind of fee referral strategy. Your Relo & Referral Services team has been purpose-built to help drive viable inbound business to you from throughout the BHHS brand. To that end, Relo & Referral Services is building relationships in over 40 metro markets with the highest number of inbound clients.
Join the team and benefit from the full power of the BHHS brand!
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Relocation Management Companies provide business process outsourcing services to organizations. They have expertise in relocation logistics. With that expertise they can provide direct personal service to relocating employees, guiding them through every aspect of the moving process. RMC’s help companies manage their relocation policies and spending. BHHS brings the "big guns" with high-level relationships and first right of refusal agreements.
Lead generation companies supply agents with potential buyers or seller contacts, which are then added to a customer relationship manager (CRM) for marketing and lead nurturing. Effective lead generation requires an investment of time and money, which is why agents look for a quality resource for real estate leads to keep their pipeline full of potential clients. BHHS California Realty Relo & Referral Services leverages strong corporate relationships and shoots to the top of the list for many national third-party sites.
Outbound
Broker To Broker
Pass the Torch of Excellence!
Your clients and community know you as the go-to expert in local real estate trends and they trust your opinion. BHHS California Realty Relocation & Referral Services Department can leverage that goodwill and pair up your clients, that are moving out of your market, with another vetted agent in the BHHS System with the same "Lifetime Agent" mentality.
CRM Farming
Datamining your SOI and beyond.
Data mining techniques in CRM assist your business in finding and selecting the relevant information used to get a holistic view of the customer life-cycle; this comprises of four stages: customer identification, attraction, retention, and development. Using the BHHS - SAGE CRM in concert with Relocation & Referral Services scripts, national market data insights, and industry best practices, you can put the information you already have to work for you.
Reach and Engage
Social Media IS your Market!
Per a recent study from the National Association of Realtors:
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77% of realtors actively use social media for real estate in some way, shape, or form.
47% of real estate agents find social media results in the highest quality leads versus other sources.
Social Media is a "no borders" marketing universe that leverages your local market results to create inbound out of state clients and an opportunity to generate out of state leads to refer to local BHHS agents for a fee. Win-Win!
Broker To Broker
Inbound
A two-way street, lined with clients!
RMC's
The big guns!
3rd Party Partners
BHHS fingers in all the right pies!